REY DEL MUNDO
Rey del Mundo
In 1882 the Antonio Allones factory, which had been making Habanos for over 30 years, decided to launch a new brand of premium quality and price. With great confidence but little modesty it was named “El Rey del Mundo” – The King of the World. It proved a winner.
This success lives on to this day in a selected range of Habanos renowned for its light to medium flavour and consistency.